Marketing Masters Interview with Matt Wagner
Shawn Mahdavi March 30, 2012 |
I was really looking forward to doing this interview with Matt Wagner, CEO of Radio and Television Experts. He’s an expert at radio and television advertising so as you could imagine, this interview is packed full of great ideas on how to position yourself as an expert. Take notes because this is really big!
Podcast: Play in new window
It was December of 2001 when Matt Wagner, then a nationally recognized marketing consultant for Clear Channel approached Jay Kinder about a radio campaign that would allow him specialized placement on the most popular radio station in the market and allow him to share helpful tips on buying or selling. It was an immediate hit, Jay virtually doubled his sales total from 100+ transactions to over 230 in 2002, and in Realtor Magazines’s 2003 “30 Under 30” he credited radio for “1/3rd of my listings” and said he was now a household name and had established top of mind awareness in his local area.
Rather than keep this new secret weapon to himself, Jay introduced Wagner to a number of top agents that loved the idea, and in September of 2004, Wagner decided to focus his entire attention on top Realtors in the industry and resigned from Clear Channel to form Radio and Television Experts.
Today, Wagner has become known around the industry as the premier consultant for helping top agents effectively use media to become local celebrities in their area and create a steady flow of easily converted prospects
