Realbies | Elevating The Real Estate Learning Experience


Marketing Masters Interview with Jon Cheplak

Shawn Mahdavi March 9, 2012

On this Marketing Masters interview I interview a really great friend and mentor Jon Cheplak. The interview went in a total different direction than I expected and turned out to be one of the best ever. Jon discusses running a value based business. It’s a must hear.

After many years of success in Jon’s real estate sales and leadership career, he had a vision to change the real estate industry. A business that worked for leaders, but for very few, a business that endured. He observed managers literally thrown into a leadership position without training – taking on the responsibilities of a profit and loss, independent contractors, mortgage capture, title capture, and much, much more; the recipe for failure. What training he did observe, focused on the outside of managers, but never traveled beyond the depths of the manager and the growth of the human being, the leader, to discover what got in the way and continues to get in the way of success.

Through his own “growth process”, Jon discovered the answer: “Facilitate growth from the inside SPEAKER out”. Sure, managers need the skill-building, business planning, coaching skills, and recruiting skills (Jon can deliver all of that), but without doing the work on the inside first, results won’t appear on the outside. Hence, The Real Estate Recruiters, a company designed to serve, lead, and inspire leaders that want to have a positive life experience in the real estate industry and transfer that experience to their agents. The only way to do this is to serve and support managers as human beings first and as branch managers second.

Jon’s results today are a result of that vision he is carrying forward and delivering to Brokers, Owners, Managers, and Recruiters throughout the U.S. and Canada.


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About Author

Shawn Mahdavi

Shawn Mahdavi has been in sales and marketing for over 22 years. He's the CEO of GoalCrusher, a branding and marketing agency. Through speaking at events and consulting, Shawn has developed strategic relationships with some of real estate's top marketers, coaches, and trainers. Shawn founded, a platform for these relationships to give back to all REALTORS looking to grow their businesses View all posts by Shawn Mahdavi →

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