Realbies | Elevating The Real Estate Learning Experience


Marketing Masters Interview with Floyd Wickman

Shawn Mahdavi March 9, 2012

I had the privilege of interviewing a very special man, Floyd Wickman. I ask Floyd about his methodologies in real estate and about what makes a great agent. What you’ll quickly learn is that he has a burning passion to help agents with the fundamentals of salesmanship. So get ready for some old school basics mixed in with some new school techniques.

Teacher—Motivator—Entertainer—Author—Floyd Wickman has touched the lives of millions of people from across the globe. His life story, captivating humor and ability to connect with people has made him a cultural phenomenon.

Born and raised in a tough section of Detroit, Michigan, Floyd Wickman learned all of life’s lessons the hard way. Expected to fail at everything he did, he was once known in his office as the “Undertaker” because he drove prospects around until they died.

Then something happened at the lowest ebb of his life that changed him forever. He opened his mind to the secrets of success and became so successful, he devoted his life to teaching others.

Today, Floyd stands at the helm of the Floyd Wickman Team, an organization that continues to produce the most results-oriented, successful training programs and systems ever created with millions of students worldwide.

He is the author of seven top selling books and some of the most sought-after audio and video products available. He is the recipient of the “Platinum Award” for audio sales in excess of one million and his works are considered a “must-have” staple for personal libraries.

Floyd reached a career pinnacle when he was inducted into the National Speakers Association Hall of Fame and earned the Council of Peer’s Award of Excellence, an honor shared by legends such as Dr. Norman Vincent Peal, Zig Ziglar, Earl Nightingale and Og Mandino.

He was named by the National Association of Realtors and Realtor Magazine as one of the Top 25 Most Influential People in Real Estate and has spoken to more than 3,000 audiences in North America and abroad.

Floyd was one of the first to bridge the phenomenal reach of Social Media with tried-and-true Master Sales techniques to put more money in people’s pockets despite economic conditions. His inspiration and teachings help people be more successful than they’ve ever imagined both in their careers and personal lives.

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About Author

Shawn Mahdavi

Shawn Mahdavi has been in sales and marketing for over 22 years. He's the CEO of GoalCrusher, a branding and marketing agency. Through speaking at events and consulting, Shawn has developed strategic relationships with some of real estate's top marketers, coaches, and trainers. Shawn founded, a platform for these relationships to give back to all REALTORS looking to grow their businesses View all posts by Shawn Mahdavi →

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